Who are the Automotive Marketing Masters??
Mercedes-Benz, BMW, and Falken? What? Strange trio right? Analytics firm, Shareable, who makes it their business to track such things, says those three companies are “Killing it on social media.” Mercedes is on the top of the list of automotive firms at 340 million social engagements in 2017. BMW posts once or twice per day but they have so many handles posting that it really adds up. They were second with 237 million engagements. Interesting fact. All BMW posts feature a photo while most other brands are only 85% photo-centric. Some interesting points: “Falken Tire is clearly focused on Instagram. Each post comes loaded with relevant handles and hashtags, which allows the message to spread beyond the 429k followers the firm has attracted.
Falken is a great example of the power of social media when it comes to automotive brands. In the age of ‘social’, the marketplace expects to have a relationship with brands. Social media has helped to level the playing field when it comes to huge brands and smaller companies like Falken.” Doesn’t it make you wonder why the other tire manufacturers barely seem to be even trying to engage? What’s in it for you? For starters, you could jump on board and associate your business with a very successful brand that has an incredible following. Wanna know how, read an excerpt of the article below:
3 Automotive Brands That Are Killing It on Social Media
5 October 2018 Lilly Edwards
FALKEN TIRE
Falken Tire is clearly focused on Instagram. Each of its posts comes loaded with relevant handles and hashtags, which allows the message to spread beyond the 429k followers that the firm has managed to attract. For example, it can tag other automotive brands when they feature the brands’ cars in certain posts. In fact, the company’s most engaging topics include Chevrolet, Nissan, and Ford, according to the Sprinklr Business Index.
Falken Tire is a great example of the power of social media when it comes to automotive brands. There are numerous other industries, however, that have proven the power of engaging with customers online. In the age of ‘social’, the marketplace expects to have a relationship with brands. Often, companies call upon social marketing specialists such as growthsupermarket.com to point them in the direction of the tools to work on their engagement strategy. These specialists help the brand choose the right social channels for them by helping them find out where their prospects are, as well as find relevant influencers to help spread the word on their clients’ products and services.
When associated with such traits as thrills, luxury, and speed, a product isn’t that difficult to promote. Social media has helped to level the playing field when it comes to huge brands and smaller companies, as Falken Tire appears to have benefited from.
Falken Tire is a great example of the power of social media when it comes to automotive brands. There are numerous other industries, however, that have proven the power of engaging with customers online. In the age of ‘social’, the marketplace expects to have a relationship with brands. Often, companies call upon social marketing specialists such as growthsupermarket.com to point them in the direction of the tools to work on their engagement strategy. These specialists help the brand choose the right social channels for them by helping them find out where their prospects are, as well as find relevant influencers to help spread the word on their clients’ products and services.
When associated with such traits as thrills, luxury, and speed, a product isn’t that difficult to promote. Social media has helped to level the playing field when it comes to huge brands and smaller companies, as Falken Tire appears to have benefited from.
