The August 2019 edition of Tire Review’s Source Book is stuffed with facts and figures on our business. Mostly ho-hum, but I did spot this gem. A nice big graph titled Consumer Study “Why did you purchase tires where you did?” They broke it down into 18 categories. Coming in at number 1 with 52% of respondents choosing was ‘Price, sale, discount, rebate.” From there the list goes on with convenient location, good past experience, fast service, yada yada… and then, at the very bottom of the list, with a whopping 7%, “Car was already there for service.” I knew it. These are the all-important cars that are on the rack for a state inspection or oil change and the dealer did his job and recommended tires. BUT ONLY 7 PERCENT. The other 93% are possibly cheating on their favorite mechanic and buying their tires from someone who is more aggressively marketing themselves as a great place to buy tires. For you automotive repair shop owners: Do most of your tire sales only occur when you happen to catch someone who is in for unrelated service? If that’s a ‘yes?’ Would you like to sell more of these good folks (the other 93%) their tires? Even when you don’t have them up on the rack? Well that’s where K&W comes in. We have tried and true methods to help shops that want to sell more tires and make more money doing it. Email me back or call 717.314.4949 and we’ll talk. And to see the whole list on ‘Why you bought them there’ click HERE
Our infamous VP of Sales, Jeff Short, gives you the lowdown on the tire industry. Don’t worry, its filled with useful info, and even has some fun trivia contests from time to time!
Click below to access the September 2019, “Thought You’d Like to Know” monthly newsletter.