Tires are sold, not bought?

So says John Healy research analyst with Northcoast Research Holdings LLC. In Modern Tire Dealer’s article by Mike Manges ‘Full Speed Ahead’ Healy talks about what tire dealers can expect to see in 2020. One point stood out for me. Healy said, “Currently, we estimate 42% of tire buyers do research online for tires before purchasing, but only 7% of tire purchases are done over the web. We see this as a function of tires being sold and not bought — meaning the counter rep at the dealer’s location has a huge influence on the buying decision. Customers are still getting comfortable with the idea of buying tires online (or not! JS) and having them installed at a physical location.” There you have it. Again. Only 7% of tires are sold online. You’d think it was 70% for all the fussing that is made over the subject. But it’s really all about you and what you know and are comfortable recommending. No one has come up with a replacement for YOU. To see the full article, click HERE.

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