Where it’s all about you!
Our Brandy Seyfert and her K&W Dealer Support Services team had a big year in 2019. They completed 1,109 projects for 217 of our dealers. Those jobs included banners, custom brochures, business cards, signs, flags, and my favorite – new logos! Call or email Brandy at firstname.lastname@example.org to get your new year off on the right foot. See some shop logos and other designs by clicking HERE.
So says John Healy research analyst with Northcoast Research Holdings LLC. In Modern Tire Dealer’s article by Mike Manges ‘Full Speed Ahead’ Healy talks about what tire dealers can expect to see in 2020. One point stood out for me. Healy said, “Currently, we estimate 42% of tire buyers do research online for tires before purchasing, but only 7% of tire purchases are done over the web. We see this as a function of tires being sold and not bought — meaning the counter rep at the dealer’s location has a huge influence on the buying decision. Customers are still getting comfortable with the idea of buying tires online (or not! JS) and having them installed at a physical location.” There you have it. Again. Only 7% of tires are sold online. You’d think it was 70% for all the fussing that is made over the subject. But it’s really all about you and what you know and are comfortable recommending. No one has come up with a replacement for YOU. To see the full article, click HERE.
Our infamous VP of Sales, Jeff Short, gives you the lowdown on the tire industry. Don’t worry, its filled with useful info, and even has some fun trivia contests from time to time!
Click below to access the February 2020, “Thought You’d Like to Know” monthly newsletter.
February 2020 Newsletter